AboutBrand marketing of Sohui- Brand quantitative management
Brand marketing ofSohui can be backed to 1999, when brand-marketing strategy consulting companyof P&Gstyle brand quantitative management was rarely seen in China.
Learnt from 4 main associations of P&G, we developed 4 mainassociation model, and have successed in positioning nationally top brands,making them NO. one brand, including Canton Fair, Xinmin Newspaper, ChinaInternational Furniture Fair , and tablets used for improving digesting withJiangzhong brand ,etc. Meanwhile, we helped marketing departments ofenterprises to introduce P&G’s Marketing diagnosis model to makequantitatively diagnose—have insight into customer’s attitude, clear up anddeepen channels, launch precise spreading. In this way, their annual marketingtarget has been achieved and surprising sales figure created. Take Tablets usedfor improving digesting with Jiangzhong brand for example, their sales turnoverfor 5RMB per box is 100million RMB in 2000, and grew to 2billion RMB in 2010.Furthermore, they become leading brand in its industry, achieved Effie awardsin marketing industry.
Brand positioning, brand development, classification development,marketing diagnose, channel extension, commercial policy, spreading strategy,PR activity, promotion activity, advertisement innovation ,package design,sample brochure design, website construction, display design, TVCphotographing.
Gates said: "anything, if you can'tmeasure it, you can't understand it; don't understand it, can't grasp it; don'tgrasp it, you can't change it!" Brand management is the same. How is thestructure of brand? Where is brand value from? How to measure brand capital ofan enterprise? What is the right brand positioning of an enterprise? These problems have beenplaguing many Chinese Enterprises.
If we want to get rich brand assets,enhance the brand premium ability, you need to learn science, quantitativebrand management mode.
Although brand management has been the business community enduringtopic, but all the while, only very few enterprises grasp the true mystery of brandoperation. These enterprises finally became leaders in industry. The originatorof Brand, P&G Company is to uncover secrets of brand operation for 170 years.Learnt from practical management method of the world famous brandmanagement companies such as Procter & Gamble, CocaCola, and Macdonald, weintroduced a complete series of Brand managementprocess We had aprofound and accurate interpretation of brand with behavior idea, expounds abrand management model and comprehensivemarket research analysis method.
Meanwhile, we establish steps,process and model of the brand management system, put system solution on brandmanagement into the market, sales, human resources, production and otherdepartments .This is the only complete, scientific system of the practice of brandmanagement field, Following is someelements of Brandquantitative management.
Mission of Brand quantitative management.: To build the brand premium rate.
Brand premium rate refers to deferredassets yield of a brand. Content of macro significance is the brand marketvalue, and themicro meaning is how many consumers are willing to spend money to pay for thebrand.
4 forces of brand quantitative management: Theforce of the product, marketing, image, promotion. The force of the product isthe foundation of three other forces.
Function of Enterprise management system : To establish the quantitativemanagement as the core of the system and the brand as the core of the marketingsystem.
construction engineering of brand quantitative management: Brand marketing department, R & D, production, logistics,financial personnel.
Brand quantitative management is a kindof strategic management, is a long-term strategic plan.