With the development of science and technology, the requirements of human for the toolare increasingly high. Range, variety, and
reasonable and scientific enhancingof tools are constantly expanding and improving. The cycle of tools innovationhas become
increasingly frequent. Based on 10 years of in depth study,learning, analysis and practice, Sohui independent thought and
understood thetool design trend, will release the corresponding reports every year. In 2012,the global economy continues to
decline, the volume of import and exportcontinues to decline, which accelerates domestic demand. The discord anddisunity
development of mineral resources, real estate, finance, defense,transportation has deep influence on tool industry. Therefore,
who mastered thetrend and guide of theindustry, who will be able to come out on top in the fierce competition in the industry.
Here, Sohui people put forward the trend in 2013, and discuss the futuredevelopment road with tool industry colleagues.
Safety: safety isthe basic requirement of tool, no matter how revolutionary tool, if you do nothave the security that will lose the
significance of the product itself .Therefore, in the new year and the future, we believe that security is the mostimportant part of
the tools, also an important part of human nature, which willbe magnified focusing into a key focus. Also believe that the
requirements forsafety, inspection, quality will constantly increasing in the factory,consumers, industry association and other
interest groups in the future.
which is also most easily formulatingstandards? Based on this, countless inventors and innovative revolutionary arethinking of
new function, new technology, new scheme. A new product haspractical innovation, which indicates a greater business
opportunities, is thebest step which an enterprise enter into, In the past twenty to thirty years,most practical innovation is imitation,
plagiarism results. This developmentmodel is long and intense, which is not easy to builddown brands. Therefore, webelieve that,
in 2013 and in later years, practicality innovation will become abig trend in tool design, as long as this competed well, can we go
superior inthe fierce environment.
The creativebreakthrough of the appearance: more and more production enterprises constantlysummarize in the decades of
marketing activities. In 2012, Sohui people oftools continue to explore with customers to summarize a deeper point of viewthe
creative breakthrough of the appearance. Here refers to the appearance ofcreative breakthrough indefinitely not a copy brand,
an imitation brand, orevening copying the development road of other brand .The creative breakthroughof the appearance is not
only a breakthrough, but also finding a breakthroughin a new bright spot, which suits ergonomic, physics, practical application of
abreakthrough in science. Shall we introduce elements of fashion and traditionor just a brand-new innovation? These are unavoidable problems in tool design.In road of tool design for nearly 10 years, we hear many customers
said:” whatI want.... "" My time is urgent; I need to complete the design in 1month..." "The brand is like this..." Etc. We are also
thinkingand doubting what they need? Design or imitation? future or now ? Want anexhibition or an enterprise product upgrading?
Maybe every entrepreneursanswers the latter, but leaders of the real implementation of tools business donaturally choose the
former. Here we have to mention a domestic famous tapeCorporation "oubo", business leader. Mr. Zhu, director of the company
will always require creative breakthroughs in design for the product, butrarely gives the proposition, but a string of questions after
the propose.Designers always respect and understand his questions.” Why your design is likethis?" “What are the selling point
and benefits of this match ?"Obviously, open minded questions are easier to make the designers think moreand more extensively.
But also in such a situation, the creative breakthroughof the appearance becomes more natural and simple. Of course, the visibility
and influence ofoubo” are also rapid developing in domestic and international market in recentyears,Of course, thereare a lot of
benefits of the creative breakthrough on the appearance, such asthe first visual impact of the consumer, the combination of the
color andculture, the blend of creative style and various environment...In the fiercecompetition of the market, the creative
breakthrough design on appearancebecomes praiseworthy for one's excellent conduct!
The scientificand structural layout: As everyone knows, a good product, it should not onlyhas a good appearance. Only a product
with good inside and outside canwithstand the test of the market. Based on this, Sohui tool engineersconstantly analyze the product
structure deeply, our engineers put forward manyfeasible ideas to help scientific structure based on different demand andreality,
which has important influence on the product safety, stability,product life cycle, cost control. Also comes from this, we believe that
thestructural layout of science will get more and more attention!
The extension offamily product: the person who often attends the show knows that it isdifficult to seethe enterprise product has family
product qualities in theexhibition before 2012. In short, we can see many products scrape and gathertogether, like a group of bandits
from the army, confused and dizzy.
In 2012, we sawmany enterprises pay attention to the R & D products, there is no longer anew product in exhibition, but fully equipped
with a group of products like thearmy. The benefits of family products are not only the visual shock, but alsothe continuous upgrading
of enterprise products, brand accumulation anddiffraction. Customer development and maintenance will play a crucial role.Therefore,
extended family of products will be one of the trend and directionin 2013 and subsequent years design!
Humanization: aspeople's material and cultural life is increasing, the tools humanized demands aremore and more high .Humanized
here refers not only to the content ofergonomics, but also covers overall thinking in the design of productstructure, the appearance of
humanization, humanization design ,practicalapplication of humanization ,packaging, storage of humanization. More thoughtson
human nature, can we stand in consumer and real user's perspective to thinkmore, so that product market satisfactions also rising,
which help theenterprises occupy the market, help consumers to easily work, and will play apositive effect In helping brand awareness
reproduction! Market segmentationthe: in recent years, the management is thinking more and more on the blueocean strategy and in
the design of tool. We will take market segmentation asan element of blue ocean and analyzed it, which is an important trend is the
future years in tool industry. In the current market, the majority ofenterprises cannot do as some foreign famous brands who have deep
historicalaccumulation, cover and contain everything. But if the enterprise can continuemining in the scientific market segments, it will
get surprisingly unexpectedresults. Based on this, we use the management mode of thinking in design trend,and strategic thinking to
judge. If we can apply the market segmentation as atrend of industrial design, industrial design masters will better helpestablishment
of the enterprise product range and variety, which can obtain thehuge benefits in the market segmentation!
Establish brandmodel: With an analysis of the history of Chinese enterprises, it is easy tosee that the majority of enterprises are
improving from simple imitation to seniorimitation. Of course we do not rule out some domestic famous enterprises who havebeen
doing research and development innovation, brand construction and havemade brilliant achievements. There may be a lot of people
think that brand modelis part of the business, and has nothing to do with design. But if we take itas a part of a tool product design, we
can come no far to establish own brandtools. In the process of tool design, how integrate the brand appealenterprises into it? How to
help enterprises to establish products of a brand?How to digest quality, taste, brand factors during the process of tool design? These
problems will become unavoidable problem in tool design. How will the traditionalproduction enterprise change into innovative brand
enterprises? How to changethe traditional OEM enterprises to own brand enterprises? Tool enterpriseexecutives and industry designers
are constantly exploring, of course, we alsohave reason to believe that, in the process of design, establishing brand modelsalso will
become a common goal of production enterprise and design enterprise.