溯洄工业设计

Cognitive Grafting

发布时间： 2013-04-11 11:15

Pondering: A wide innovative spacealways will be finding from a small cognition secret of people. And in this space,many design innovations can be developed deeply. The secret can be described asfollows: if we magnify or shrink a normal object, more and more surprise andgood feel will be find. Such as, we shrink a revolver size as a key fob and whichcan rotate on a turntable, or change the apple earphone size as a big soundsystem but keep the original appurtenance. In fact, the sizes change just asimple one of cognition engrafting which can change the attitude of users. Somany kinds of cognition engrafting have been used in the design, although wecannot account the exact methods, the theory is very simple. The designers justneed to find the connection of different products, and make new products asanother one in sharps, size and other elements, but not copy completely. Thecognition engrafting is not only on function, out looking and so on, but alsoon emotion and using, and it can make some innovation, break the originalobject characters, and can be accepted by the user easily and naturally, it’salso a kind of humanity. It’s clearly to know that this is a really wide spaceof innovation because the cognition engrafting can bring different value andmentality (interesting, surprise, culture, conclusion, acknowledge) indifferent products and use methods.

Case: Why this light design as the picture?Why this design can win the top prize of REDDOT? In fact, this is a simplecognition engrafting. Why we make the new energy-saving light as the traditionalbulbs’ lamp? There are two reasons list below. First, as a new generation ofenergy-saving lamp, the light intensity hasn’t been accepted by users. So thetraditional sharp is a really good metaphor. Second, this is also mostimportant because there is the group feeling and likes from many years using.The classical sharp can agree with the cherishment of memory, and thetraditional lamp connection also can be used, this is also a kind of economy.